Danny Clayton - Pioneering the women’s surfgoods industry
Founder of women’s sustainable surf-goods brand Salt Gypsy, Danny Clayton is a true pioneer in the women’s surf industry.
Danny is as transparent as it gets when talking about life’s challenges and how to overcome them. We unpack the nitty gritty of running a small business with limited resources, and how to achieve this without compromising on sustainable and ethical values. We delve into how social media plays a necessary, yet challenging role for any business owner in a space where body image is at the forefront. It was also encouraging to hear Danny share how she is invested in helping other women get better educated to operate businesses, particularly around the topic of finances.
Recently, her brand won the Break Out Brand of the Year, at the SBIA Awards in partnership with Global Surf Industries, for designing surfboards, wait for it… for females. Her brand continues to grow, as she offers business mentoring as an adjunct to the surfwear side of the business, always keeping community at the heart of the brand.
The end of our chat takes a unexpected, vulnerable turn, where Dany share’s that she lives with a life threatening illness every. damn. day. She is a force to be reckoned with, balancing healthy boundaries with the skill of tenacity, daily.
Danny is intelligent, humorous and extremely dogged. A fierce role model for those of us also trying to nudge (or smash through) that formidable glass ceiling.
SHOW NOTES:
ECONYL Fabric - Regenerated nylon waste
Calvin Coolidge - 30th president of the USA, Read quote here
Outerknown - Sustainable surfwear brand
Patagonia - Sustainable outdoor brand
Natasha Tonic - Hemp activewear/swimwear